Avenue

Plus-Size Womenswear, Size 14 to 40

Avenue sells women's plus-size apparel and accessories online only, having closed all 222 of its stores following a 2019 bankruptcy. The site is operated by FullBeauty Brands Operations, LLC, which acquired the brand from Australia's City Chic Collective in June 2024 on undisclosed terms. The only physical address published anywhere on the site is the returns address — FullBeauty Brands, Inc., 2300 Southeastern Avenue, Indianapolis, IN 46283 — and there is no About page. Avenue sits inside a shared-checkout group of roughly sixteen FullBeauty labels including Woman Within, Roaman's, Catherines, Jessica London, ELOQUII, CUUP and Swimsuits For All, which matters in practice because store credit issued by one is spendable across all of them. The catalogue covers clothing, dresses, denim, swim, shoes and accessories, bras and lingerie and sleepwear, with sub-labels including Aveleisure, Cloudwalkers, Avenue Studio and Avenue Body.

Sizing is the reason to be here. The published chart runs 14 through 40 numerically, or 0X through 6X, with bust, waist and hip measurements given in both inches and centimetres for every size — size 14 at a 40 to 42 inch bust, 35 to 37 waist and 43 to 45 hips, through to size 40 at 66 to 68, 61 to 63 and 69 to 71. Inseams sit on the product pages rather than the chart. Pricing runs on a permanent markdown: a Nada Sequin Puff Sleeve Jumpsuit listed at $179.95 sells at $107.99, a Lucia Plisse Maxi Dress at $139.95 sells at $83.99, an Annabelle Jumpsuit at $89.95 sells at $44.99, and clearance lines start from $15.00. Full-price denim and trousers — Butter Denim jeans at $69.95, a Perfect Ponte Wide Leg Pant at $79.95 — sit under a buy-one-get-one-free mechanic instead of a markdown. Offers carry short rolling expiry dates, so the struck-through figure is best read as a list price. The site also discloses in its own footer that images may be AI generated, which is worth knowing in a category where colour and drape decide the purchase.

Shipping is charged on a sliding scale against the merchandise total: $6.99 up to $19, rising through $23.99 in the $99 to $149 band, and above $199.01 charged at 12.5% of the order value, with a $0.99 per-order surcharge added to everything. Express adds $11.99 and two-day delivery adds $16.99. Standard delivery is quoted at five to seven business days from the shipment date within the contiguous United States, and twenty business days to Alaska, Hawaii, US territories and APO/FPO addresses. No separate order-processing window is published, so the arrival date quoted at checkout is the only one that counts. Free shipping over $125 is a rotating promotion rather than a standing policy and explicitly excludes international orders. Canada is a genuine question mark: the shipping page states the brand ships to over 145 countries and names Canada among them, but a visit from a non-US address returns a full-page notice saying international transactions are not currently being conducted. Canadian readers should confirm they can transact before building a basket.

The returns policy is where the money is. The window is 60 days from the ship date rather than the delivery date, and the item has to be back with Avenue inside it rather than merely posted. From there you choose: a free return paid out as a non-expiring FullBeauty e-gift card redeemable across all sixteen brands, or a refund to your original payment method with $10.99 deducted — a fee that still applies if you buy and pay for your own shipping label. Exchanges, by contrast, are free and unlimited within the same window, though not for third-party or international orders, and not if you paid with PayPal, Apple Pay, Venmo or Affirm. Final sale is the clause to watch: the policy states that a returned final-sale item is neither refunded nor returned to you, but donated to a charity near the Indianapolis distribution centre. Refunds to a card take around three weeks to process and up to two billing cycles to appear. On the independent record, Avenue holds 2.0 out of 5 on Trustpilot across 728 reviews with 38% at one star, though only 46 of those arrived in the past twelve months, so the score reflects a sharp recent decline against a more positive older base rather than a settled verdict. The Better Business Bureau rates FullBeauty Brands A+ and has accredited it since 2014, while the same profile carries a 1.06 out of 5 average from 223 customer reviews — the letter grade measures complaint responsiveness rather than satisfaction, and it covers the whole sixteen-brand group rather than Avenue alone. The recurring themes are the refund fee, refunds arriving as gift cards where cash was expected, and recurring membership charges customers say they did not knowingly authorise. Made for plus-size women who want the widest size run: measure against the chart, pay by card to keep free exchanges open, and shop now.