AdBeacon

First-Party Ad Attribution for Ecommerce Brands

AdBeacon is a subscription attribution and ad-reporting platform for ecommerce advertisers. It installs a first-party tracking script on the merchant's store, captures visitor and purchase events on the merchant's own domain rather than relying on third-party cookies, and reconstructs which ads produced which orders, presenting that alongside spend pulled in from connected ad accounts. It was launched in August 2022 as a response to Apple's iOS 14.5 tracking changes and Meta's shortened attribution window. The operator is AdBeacon, Inc., 31280 Oak Crest Drive, Westlake Village, California 91361, reachable at 877-504-8669 and support@adbeacon.com, and the chief executive is Phoenix Ha. Supported ad platforms are Meta, Google Ads, TikTok, Bing, Pinterest, Snapchat and Amazon Ads; supported stores are Shopify, WooCommerce and BigCommerce, with extras including a Google Sheets export, a Chrome extension for Meta Ads Manager, a Google Meridian media-mix modelling integration, an AI assistant and API access.

Pricing is public. For brands, the Monthly plan is $299 a month, billed monthly with a 30-day free trial; the Annual Anchor plan is $239 a month, billed monthly on a twelve-month contract, which the company presents as a $720 saving; and Annual Scaling is quoted on request, with fixed pricing regardless of revenue tracked. Brand pricing is described as dynamic and based on monthly revenue tracked, but the revenue bands that move a store between tiers are not published. For agencies, Agency Start-Up is $750 a month for five brand accounts, Agency Launch $1,500 for ten with a Google Meridian account included, and Agency Scaling $2,250 for fifteen with weekly strategy sessions; an annual toggle promises 20% off but shows no dollar figures. No separate setup fee is published.

On Shopify, setup is a four-step process: grant API permissions across seven scope groups, create the account, connect the store by URL authentication, and paste the AdBeacon script into the Customer Events custom pixel box. No DNS records, CNAME or tracking subdomain are required, and the company claims integration in under fifteen minutes with live onboarding, a dedicated account manager and Slack access during the trial. White-glove onboarding, live strategy sessions and beta access are listed as Annual Anchor benefits. The picture is heavier elsewhere: AdBeacon's own BigCommerce material describes firing pixel and server-side events on the checkout subdomain with shared event IDs for deduplication, and concedes that headless or customised builds commonly take 20 to 40 hours up front. WooCommerce setup documentation is not published.

The billing terms need reading against the marketing. Every pricing tier says billed monthly and cancel anytime, while the terms of use state that subscriptions auto-renew unless cancelled with at least thirty days' written notice, and that fees are billed in advance and non-refundable except where expressly stated. A 90-day money-back guarantee appears three times on the agency pricing page and not at all on the brand page, and its qualifying conditions and claim process are not published anywhere. The Annual Anchor plan is a twelve-month commitment billed monthly, and early-termination terms are not stated. Whether the trial needs a card and how it converts are also not published. On the independent record, G2 shows 4.8 out of 5 from ten reviews — matching the figure on AdBeacon's homepage but resting on a very small base — Capterra lists the product with no reviews, there is no Trustpilot profile, and there is no organic discussion on Reddit or X. Headline claims of 54% lower conversion costs, 60% higher ROAS and $5.7 billion in annual revenue tracked carry no methodology or audit. It suits ecommerce brands willing to check its numbers against their own order data during the 30-day free trial; diarise the notice period and get started.