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Price history
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At a glance
- Best for
- Screenshots, screen recording and tutorial video
- Standout
- Snagit included in every Camtasia plan
- Free trial
- 15 days, fully functional
- Pricing model
- Annual subscription; no perpetual licences
- Platforms
- Windows 10 and 11, macOS 14 and later
- Returns
- 14 days from purchase, direct purchases only
Pros
- Two Tools Most Teams Already Know: Snagit handles screenshots, scrolling capture and step recording; Camtasia edits the video, and Snagit is included in every Camtasia plan.
- AI That Saves Real Time: Camtasia adds AI voices, avatars, translation into seven languages, text-based editing, background-noise removal and filler-word removal.
- Fifteen Days to Try It: Both apps offer a fully functional free trial, and Snagit Individual costs $39 a year.
Cons
- TechSmith moved to subscriptions in 2025, so perpetual licences are no longer sold — existing perpetual versions keep working, and maintenance holders get a legacy subscription key.
- Refunds run 14 days from purchase and reseller purchases are handled by the reseller, so buy direct from TechSmith and try the software inside the trial window first.
The Verdict
What sets TechSmith apart is a pair of tools that have defined screen capture and screen recording for nearly four decades: TechSmith Corporation has been making software since 1987 and works from East Lansing, Michigan. Snagit handles screenshots, scrolling capture, the AI step recorder, Smart Redact, text recognition and image simplification; Camtasia Editor turns recordings into finished video, with AI voices in more than 200 options, 49 avatar styles, AI translation across seven languages and nine dialects, text-based editing, background-noise and filler-word removal and background removal. The suite also covers Audiate for audio, Camtasia Online, asset libraries and Screencast hosting, with Snagit 2026 and Camtasia Editor 2026 the current releases on Windows 10 and 11 and macOS 14 and later. Pricing is now subscription-only. Snagit Individual is $39 per user a year, Camtasia Starter $39 a year bundling Snagit with a watermarked editor, Camtasia Essentials $179.88 a year and Camtasia Pro $599 a year, with Snagit included in every Camtasia plan and volume discounts from ten licences. The free trial runs 15 days and is fully functional. An individual subscription installs on any number of devices but signs in on one at a time, and needs an internet connection at least once every 90 days. The reservations are about the change of model. Perpetual licences ended with the 2025 transition, which is the dominant theme in critical reviews, though existing perpetual versions keep working and customers with active maintenance receive a legacy subscription key. Refunds run 14 days from purchase, with the software uninstalled first and credit in five to seven business days, and purchases made through resellers must be refunded by that reseller. Trustpilot reads 4.1 across 311 reviews with renewal charges the recurring complaint, while G2 rates TechSmith 4.7 across roughly 7,000 reviews and Capterra gives Snagit 4.7 and Camtasia 4.5. Made for anyone who documents or explains work on screen: Snagit captures it and Camtasia turns it into finished video. The 15-day trial is fully functional, so start there, buy direct, note the renewal date, and explore now.
Snagit and Camtasia for Capture and Video Editing
TechSmith Corporation, 14 Crescent Road, East Lansing, Michigan, has been making software since 1987 and remains privately held, with its terms governed by Michigan law. Its range is now marketed as the Camtasia Suite: Camtasia Editor, Camtasia Snagit, Camtasia Audiate, Camtasia Online, asset libraries and Screencast hosting. The current releases are Snagit 2026 and Camtasia Editor 2026, supported on Windows 10 version 20H2 and later, Windows 11 and macOS 14 and later.
Subscription pricing lists Snagit Individual at $39 per user a year, Camtasia Starter at $39 a year, Camtasia Essentials at $179.88 a year and Camtasia Pro at $599 a year, with Snagit included in every Camtasia plan and volume discounts from ten licences. Perpetual licences are no longer sold following the 2025 move to subscriptions; customers with active maintenance receive a legacy subscription key, which TechSmith describes as saving more than 60% against a new subscription. The free trial is fully functional for 15 days.
Snagit covers screenshots, scrolling capture, an AI step recorder, Smart Redact, text recognition and Simplify; Camtasia adds AI voices in more than 200 options, 49 AI avatar styles, AI translation across seven languages and nine dialects, AI script writing, text-based editing, background-noise removal, filler-word removal and background removal. An individual subscription may be installed on any number of devices but used on one at a time, and the software must connect to the internet at least once every 90 days to stay active; enterprise subscriptions are one device per seat.
TechSmith's return policy allows returns within 14 days of purchase for a refund of the product price, with the software uninstalled and the request made through its return form; credit takes five to seven business days, and assets qualify only if no more than five have been downloaded. Purchases made through resellers or affiliates must be refunded by that reseller. Independently, Trustpilot rates TechSmith 4.1 across 311 reviews with 19% one-star, G2 rates it 4.7 across roughly 7,000 reviews, and Capterra rates Snagit 4.7 across 501 reviews and Camtasia 4.5 across 453. It suits anyone who captures, explains or edits work on screen; start with the 15-day free trial, buy direct, and explore now.
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